Amherstburg is exploring redevelopment opportunities for the Diageo bottling site after its February closure. Council, investors and workers in active talks.

Amherstburg’s Redevelopment Plans Take Shape

Local Council Acts Swiftly on Diageo Closure

Amherstburg’s town council has already received interest from three potential investors for the Diageo site after the Crown Royal bottling facility closes in February. Mayor Michael Prue confirmed that the administration is compiling a site portfolio to share with prospective developers as soon as Diageo finalizes its plans. This proactive approach sets the groundwork for redevelopment discussions to begin promptly.

Engaging Stakeholders Beyond the Town

Since the announcement, town leaders have engaged with leaders at multiple levels. Council members confirmed outreach to the offices of the Ontario Premier, MPP Anthony Leardi, MP Chris Lewis, various chambers of commerce, and investment groups. These efforts suggest a coordinated multi-level engagement strategy aimed at maximizing redevelopment prospects and accessing additional support.

Timing and Support for Affected Workers

Diageo announced in late August that the bottling facility will close in February 2026, resulting in the loss of over 250 local jobs. In response, the town has connected with Workforce Windsor-Essex to offer support workshops for displaced employees. Discussions are also underway with provincial and federal economic development agencies about grant funding to assist both workers and redevelopment initiatives.

Industry’s Perspective: Proximity to Consumer Base

Diageo, the spirits conglomerate behind Crown Royal, explained that the closure reflects a strategic move to position closer to its U.S. consumer base. However, they assured Canadians that Crown Royal production—and bottling for the domestic market—will remain in Canada, aiming to maintain brand presence and local supply continuity.

Public Reaction and Political Pressure

Following the closure news and ensuing job losses, Ontario Premier Doug Ford symbolically poured out a bottle of Crown Royal during a press conference, urging Ontarians to boycott the brand. Meanwhile, other voices cautioned that thousands of jobs across Canada—including at Manitoba distilleries—could be at risk, prompting calls for a measured, far-sighted response.

Community Voices Mobilize for Unity

At Monday’s council meeting, local residents were invited to speak and raise questions. A majority expressed determination to preserve Amherstburg’s identity and economic heritage. Councillor Don McArthur captured the sentiment:

“We’re proud to live in this town… No matter what comes, we’re all going to stand shoulder to shoulder and fight for the future of our town.”

A subsequent council motion reaffirmed their endorsement of town actions so far and authorized drafting a formal letter seeking solidarity and assistance from neighboring Ontario municipalities.

What’s Next for the Diageo Site

With investor interest already registering, and foundational support mechanisms in place for affected workers, Amherstburg has positioned itself to act rapidly once Diageo finalizes its exit plans. The coming months will be critical: stakeholders will evaluate proposals, pursue economic incentives, and determine how the site can sustain the town’s industrial legacy.

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