Fans Disappointed Ahead of Season Opener
Montreal Canadiens fans hoping to see the iconic cheer “Go! Canadiens Go!” on city buses will need to wait longer. The Société de transport de Montréal (STM) confirmed that the familiar slogan won’t be flashing in time for the team’s season opener on October 8. Despite public anticipation, the transit agency has not yet decided if or when the message will officially return.
Language Watchdog Controversy Sparked Debate
This decision follows months of debate involving Quebec’s language watchdog, the Office québécois de la langue française (OQLF). Earlier this year, the OQLF directed the STM to remove the English word “Go” from electronic bus signs. Instead, they encouraged using the French version, “Allez! Canadiens Allez!” The move triggered backlash among fans and officials who argued that “Go” was part of Quebec’s sporting culture.
Quebec Government Backed Use of “Go”
In response, French Language Minister Jean-François Roberge defended the slogan, stressing that “Go” has long been ingrained in Quebec identity. The OQLF later softened its stance, acknowledging that the borrowed English word has been used in Quebec French since the 1980s as a universal form of encouragement.
Timing and Technical Delays
Although the language debate has been resolved for now, logistical hurdles remain. The STM updates bus displays only once a year, a process that takes weeks to implement. That means even if officials approve the return of “Go! Canadiens Go!” the update likely won’t appear until early next year.
What’s Next for Habs Fans?
For Montreal hockey supporters, the absence of the chant on bus signs may feel symbolic, but STM insists it is still considering the change. Until then, fans will continue to show their spirit in other ways as the Habs hit the ice for their season opener.
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