The Apple iPhone 17 and iPhone 17 Pro are set to headline a September launch event alongside the iPhone 17 Pro Max and an ultra-slim “iPhone 17 Air.” Apple will also unveil the Apple Watch Series 10, the Apple Watch Ultra 3 with its biggest display yet, possibly the Apple Watch SE 3, and AirPods Pro 3.
Keynote Date Likely September 9
Apple’s keynote is expected Tuesday, Sept. 9, at 10 a.m. Pacific in the Steve Jobs Theater at Apple Park. Multiple credible leaks, including internal carrier data, point to this date. While Apple could still surprise, most industry experts agree it’s the most probable schedule.
Pre-Orders Start September 12
Traditionally, pre-orders open the Friday after the keynote, making Sept. 12 the target date. Apple often allows customers to “favorite” their model, color, and storage in advance for faster checkout. Not all models may release together, as seen with previous staggered launches.
Reviews Drop Just Before Release
Press reviews will likely publish Sept. 16 or 17 under embargo, giving early impressions before the public can purchase. These reviews often go live at 6 a.m. Pacific.
Official Release September 19
The full retail launch is projected for Friday, Sept. 19, at 7 a.m. local time worldwide. Apple fans can expect high demand and potential sell-outs within hours.
Stay tuned to Maple Wire for the latest Apple launch updates and insider tips.
