Volvo Car Canada has achieved a new all-time sales record, delivering 13,404 vehicles in 2024, a 4.2% increase over the previous year. The brand’s performance was driven by strong conquest sales initiatives, luxury SUV demand, and a rapidly expanding Certified Pre-Owned (CPO) program.
The milestone reflects Volvo’s success in attracting buyers from mainstream and luxury competitors through its blend of safety, value, and premium innovation.
Sales and Market Performance
Volvo recorded its best-ever monthly sales in September 2025, selling 1,769 vehicles, up 35% year-over-year.
The top-selling models were:
XC60: 35% of total sales
XC40: 26%
XC90: 20%
This surge underscores the continued popularity of luxury SUVs among Canadian buyers and Volvo’s growing appeal in the premium market.
Conquest Sales Strategy
Volvo’s Conquest Bonus program has been key to its growth, incentivizing drivers from brands like BMW, Audi, Lexus, Toyota, and Subaru to make the switch.
Through cash bonuses, special lease rates, and competitive financing, Volvo’s program bridges the gap between mainstream affordability and luxury performance. Eligibility and offers vary by region and model, but the strategy has proven effective in winning over new customer segments.
Certified Pre-Owned Program Expansion
The Certified Pre-Owned (CPO) lineup has emerged as a major contributor to Volvo’s market share. Each CPO vehicle undergoes a 170+ point inspection, comes fully reconditioned, and includes comprehensive warranty coverage.
The CPO program appeals to value-conscious consumers seeking affordable luxury, combining safety, quality, and financial flexibility — helping Volvo compete directly with mainstream brands while maintaining its premium image.
Affordability and Financial Offers
Volvo Canada continues to attract buyers through targeted affordability initiatives, such as:
Rate reductions for conquest customers (e.g., 0.5% lower rates on select models),
Flexible leasing and financing options, and
Competitive pricing across both new and CPO segments.
These offers allow customers to experience premium vehicles without the traditional luxury price tag.
Impact and Future Outlook
Volvo Canada’s combination of product innovation, smart financial incentives, and a robust pre-owned strategy has fueled record-breaking momentum.
With the brand expanding into electric and hybrid mobility, Volvo is well-positioned to sustain growth and capture a larger share of Canada’s evolving luxury vehicle market.
“Our focus on safety, sustainability, and accessibility continues to resonate with Canadians,” Volvo executives noted, highlighting the brand’s commitment to a customer-first, electrified future.
Industry analysts expect Volvo’s upward trajectory to continue through 2026 as more consumers migrate toward EV and hybrid models.
