HomeBusinessHow Presales Drove Canada’s Condo Boom and Collapse

How Presales Drove Canada’s Condo Boom and Collapse

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Canada’s preconstruction condo boom — once a symbol of unrelenting real estate optimism — has turned into one of the sharpest downturns in decades, with sales plunging 95% and a record wave of project cancellations sweeping across the Greater Toronto and Hamilton Area (GTHA).

According to data from Urbanation Inc., just 319 preconstruction units sold in the third quarter of 2025, compared with 7,773 during the same period in 2021, when the market was at its peak. The collapse has left 6,981 units across 32 projects cancelled since early 2024, with another 20 projects (over 4,000 units) at risk.

The Rise — and Fall — of the Presale Frenzy

In 2021, 30,844 preconstruction condos were sold across the region — a record-breaking figure fueled by investor speculation and easy financing. But experts now say the system was a “house of cards” built to fall, as preconstruction prices outpaced real market fundamentals.

“Preconstruction is gambling,” said Dave Fleming, broker with Bosley-Toronto Realty Group Inc. “It was unsustainable, but you couldn’t hear yourself talk because everyone else was ringing the bell on another sale.”

By 2022, preconstruction condos averaged $1,400 per sq. ft., compared with $1,100 for resale units — a 28% premium. Today, resale values have fallen to $957 per sq. ft., while preconstruction prices have only dipped 4%, widening the gap to 41% — the largest on record.

Shrinking Spaces, Soaring Prices

Adding to the imbalance, condos have become smaller but costlier. Data from Statistics Canada’s Housing Statistics Program shows that the median condo size in Toronto fell from 1,000 sq. ft. in the 1970s to under 650 sq. ft. by 2022.

“Condominiums were intended to be cheap starter homes,” said Carolyn Whitzman, senior housing researcher at the University of Toronto’s School of Cities. “They haven’t been that for a long time.”

The Financing Domino Effect

After the 1990s condo crash, lenders began requiring that up to 70% of units in new projects be presold before financing construction. Developers turned to aggressive sales campaigns through “platinum agents,” who often targeted investors buying multiple units.

“The goal of selling out fast creates inherent risks,” said Shaun Hildebrand, president of Urbanation. “Investors ignored negative cash flows — brokers stopped talking about the numbers.”

Without a central registry to track investor activity, some buyers committed to three or more units across projects, amplifying the speculative bubble.

Lessons and Warnings for the Future

Experts argue that the current crash mirrors speculative cycles seen globally. Some recommend treating preconstruction contracts like securities, requiring disclosures and penalties for misleading buyers.

“We’ve been treating housing — a basic need — like a stock,” said Whitzman. “We’ve been so dependent on speculation that it’s biting a lot of people now.”

Ben Haythornthwaite of CoStar Group noted that other countries reduce speculation by raising deposit requirements and delaying sales until construction is closer to completion.

“The longer the boom, the bigger the bust,” Haythornthwaite said.

Meanwhile, real estate lawyer Leor Margulies described the cycle as part of human nature:

“It’s an emotional market. When buyers believe prices will rise, that belief fuels the fire. The ones hit hardest are those who bought more than they could afford.”

Outlook: A Market in Reset Mode

As the dust settles, analysts say the psychological shock may reshape Toronto’s housing landscape.

“After witnessing all this, who’s going to walk into a condo sales centre in 2026?” Fleming asked. “It’s like saying in 2009, ‘I want to buy a mortgage-backed security.’”

Canada’s condo market now faces a hard reckoning — one that could redefine how housing, speculation, and consumer protection intersect in one of the world’s most volatile real estate markets.

(Source: The Globe and Mail)

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