Driven by a surge in patriotic shopping, Purdys Chocolatier debuts in Save-On-Foods stores, marking its first retail expansion beyond company-owned outlets.
Historic Brand Makes Grocery Debut
In a landmark move, Vancouver-based Purdys Chocolatier has begun selling its signature treats in Save-On-Foods grocery stores, marking the first time in its 118-year history that the company has offered its products outside its own retail locations. The expansion comes amid rising demand from Canada’s growing “buy local” consumer movement.
Consumer Nationalism Fuels Surge
Purdys’ decision to expand was driven by a surge in support for Canadian-made products, which intensified during recent international trade tensions. According to Kriston Dean, vice-president of marketing and sales, online traffic to the company’s website jumped over 200%, with a 300% increase in queries about its Canadian identity.
Easter Sales Provide Key Turning Point
The brand saw a 25% increase in new customers during the Easter season compared to the previous year, providing clear evidence of rising consumer interest. That momentum gave Purdys the confidence to partner with Pattison Food Group to launch four product varieties in Save-On-Foods locations across Western Canada.
Retail Expansion Being Closely Watched
Dean says the company is monitoring the performance of its chocolates at Save-On-Foods to determine if broader expansion is viable. “We want to be where Canadians shop—and right now, they’re telling us they want more Canadian-made products in their grocery aisles,” she said.
Strategic Move Aligns with Industry Trends
Analysts say Purdys’ entry into grocery stores mirrors a wider trend of premium, locally made brands seeking shelf space in mainstream retail environments. It’s a strategic response to consumer values increasingly centred on local economic support and food traceability.
What Comes Next for Purdys
While Purdys has yet to confirm any nationwide rollout plans, its move into grocers signals a possible evolution in its business model. Long known for its specialty mall stores and iconic purple packaging, the brand may soon become a more regular feature in household pantries across Canada.
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