The new Canada Strong Pass launches Friday, offering travel discounts and perks to promote domestic tourism across provinces and territories.
National Travel Pass Rolls Out to Spur Local Exploration
In a bid to revive and strengthen domestic tourism, the Canadian government will launch the Canada Strong Pass on Friday, June 21, 2025. The national initiative is designed to offer Canadians a range of travel incentives—from discounted rail and air tickets to hotel deals and attraction passes—encouraging residents to explore their own country.
Canada Strong Pass Offers Deals Across Provinces
The Canada Strong Pass will include tiered travel bundles covering transportation, accommodation, cultural experiences, and eco-tourism adventures. Participating partners include Via Rail, Parks Canada, and several provincial tourism boards. The pass aims to make travel within Canada more affordable and accessible ahead of the peak summer season.
Launch Timed with Summer Travel Season
The timing of the Canada Strong Pass is intentional, targeting summer vacationers and families. Tourism Minister Soraya Martinez Ferrada said the initiative is expected to boost travel in rural and lesser-known regions. “We want Canadians to rediscover the beauty of our own backyard—and to support local economies while doing it,” she stated during a press briefing in Ottawa.
Online and App-Based Booking to Streamline Access
Available through a dedicated website and mobile app, the Canada Strong Pass will allow users to book travel packages and redeem offers in real time. The digital platform is equipped with interactive maps, curated itineraries, and recommendations based on location and interests, offering a seamless experience for tech-savvy travellers.
Tourism Industry Welcomes Canada Strong Pass
Tourism operators across the country have welcomed the initiative, especially as many continue to recover from pandemic-related losses. “This is exactly the kind of innovation we need,” said Victoria Nguyen of the BC Hotel Association. “The Canada Strong Pass makes travel practical and meaningful for Canadian families.”
Canada Strong Pass Part of Larger Recovery Strategy
The initiative is part of Ottawa’s larger Tourism Growth Strategy, which includes a $150 million investment to support local tourism jobs and infrastructure. Officials hope the Canada Strong Pass will not only stimulate travel spending but also foster national pride. The government projects more than 1 million users could sign up within the first three months.
Tourism Industry Welcomes Canada Strong Pass
Tourism operators across the country have welcomed the initiative, especially as many continue to recover from pandemic-related losses. “This is exactly the kind of innovation we need,” said Victoria Nguyen of the BC Hotel Association. “The Canada Strong Pass makes travel practical and meaningful for Canadian families.”
Canada Strong Pass Part of Larger Recovery Strategy
The initiative is part of Ottawa’s larger Tourism Growth Strategy, which includes a $150 million investment to support local tourism jobs and infrastructure. Officials hope the Canada Strong Pass will not only stimulate travel spending but also foster national pride. The government projects more than 1 million users could sign up within the first three months.
For continuous coverage and real-time updates, keep following Maple News Wire.
