Former Canadian prime minister Justin Trudeau delivered a wide-ranging speech on diplomacy and global influence at the World Economic Forum in Davos on Tuesday, urging world leaders to prioritize “soft power” and people-first policy in an era of rising geopolitical tension.
Trudeau’s appearance drew extra attention after pop star Katy Perry, described as his partner in the event coverage, sat in the front row during the session. She was seen smiling as Trudeau spoke about Canada’s approach to international engagement and the importance of respecting other countries’ sovereignty.
Soft power, sovereignty and Ukraine
In his remarks, Trudeau pointed to Ukraine’s resistance against Russia’s invasion as a powerful example of soft power — not defined by military strength alone, but by a nation’s determination to defend identity, independence, and democratic values.
He warned against underestimating the force of public resolve in moments of crisis, framing sovereignty as something protected not only by institutions, but by citizens who refuse to be pushed aside.
Trade with a “human-centred” approach
Trudeau also highlighted Canada’s push for free trade agreements that include broader social standards, arguing that long-term stability depends on more than market access. He cited environmental protections, labour rights, and gender equality as pillars of a more “human-centred” trade model, suggesting that countries that ignore these factors risk greater economic and political backlash later.
Responding to annexation talk
Without naming specific ongoing political disputes in detail, Trudeau rejected the notion that Canada could be absorbed as a U.S. state, saying Canadians have made their views clear on the subject. He described the country’s reaction as practical and grassroots — including more shoppers looking for made-in-Canada labels and choosing domestic alternatives.
He also shared a personal anecdote meant to underscore that shift: during a rooftop drink conversation, he said an American visitor ordered a Jack and Coke and was told there was no American liquor available.
A quick exit after the session
After the talk ended, Trudeau and Perry left the venue without taking questions, despite multiple Canadian journalists attempting to approach them.
Davos spotlight on Trump and Greenland
The World Economic Forum, held annually in Switzerland, draws political leaders and major business figures for discussions on global economics, security, and international cooperation. With U.S. President Donald Trump expected to arrive in Davos, his foreign policy stance — including remarks about Greenland — is anticipated to dominate side conversations and media attention during the week.
Trudeau’s message, however, centred on a different theme: influence built through trust, consistency, and the credibility that comes from respecting rules — rather than rewriting them.
