Canadian Skater Turns to Facebook to Fund Olympic Dreams
A Canadian speed skater is thinking creatively about how to make their way to the 2026 Winter Olympics, and it isn’t happening in the usual way. Instead of relying solely on sponsorships or government support, the athlete has taken to Facebook to sell Olympic-themed merchandise, hoping to raise money and build community support as they prepare for the biggest competition of their athletic career.
Merch for a Mission: Supporting the Olympic Quest
Rather than waiting on traditional funding sources that can take time or fall short, this skater decided to launch a merchandise effort online. By listing gear and memorabilia on Facebook — items that celebrate the Olympic journey — the athlete hopes to turn everyday supporters into contributors to their goals. Fans can browse and purchase items, and every sale helps underwrite training costs, travel, equipment, and other expenses tied to competing at the highest level.
Connecting Fans to the Athlete’s Story
This approach does more than just generate funds. It invites the public into the athlete’s personal journey, making supporters feel invested in their path to the Games. Selling Olympic-themed merchandise — such as branded shirts, hoodies, or keepsakes — on social media also allows buyers to show visible support for Team Canada’s speed skating aspirations.
The Road to Milano-Cortina 2026
With the 2026 Winter Olympics set to take place in Italy, Canadian athletes are ramping up preparations and seeking ways to balance intense competition demands with the practical costs of elite sport. Many athletes still rely on outside income or creative funding strategies as they chase personal bests and national pride on the international stage.
