NHL icon Auston Matthews’ rise from Arizona to Toronto Maple Leafs stardom—record-setting career, brand empire, and what’s next for the $60M powerhouse.
From Arizona Roots to NHL Stardom
Born on September 17, 1997, in San Ramon, California, and raised in Scottsdale, Arizona, Auston Matthews took a unique path to hockey greatness. Initially drawn to baseball, Matthews shifted focus to hockey after attending Phoenix Coyotes games as a child. By age five, his passion was clear, and his elite hand-eye coordination quickly separated him from his peers.
European Detour Leads to No. 1 Draft Pick
Choosing an unconventional route, Matthews played in the Swiss National League with the ZSC Lions in 2015–16. Eschewing traditional NCAA or Canadian junior systems, his European success boosted his draft stock. In 2016, the Toronto Maple Leafs selected him first overall in the NHL Entry Draft—making him the first American to be chosen No. 1 since Patrick Kane in 2007.
Historic Debut Sparks Franchise Hopes
Matthews made NHL history in his debut on October 12, 2016, by scoring four goals—a modern-era record for a rookie. He finished his rookie season with 40 goals and earned the Calder Memorial Trophy. His impact was immediate, signaling a turnaround for the storied Maple Leafs franchise.
Since then, he has amassed over 500 career games with 567 points, including 315 goals. With six All-Star selections, two Maurice “Rocket” Richard Trophies, and a Hart Memorial Trophy (2022), Matthews has solidified his reputation as one of the NHL’s elite.
New Contract, New Expectations in Toronto
In August 2023, Matthews signed a four-year, $53 million contract extension, locking him in as the franchise cornerstone through the 2027–28 season. With an average annual value of $13.25 million, it’s one of the league’s most lucrative deals, underscoring Toronto’s commitment to their star.
The contract reflects not only his performance but also his leadership and marketability as the team looks to end its long Stanley Cup drought.
Balancing Stardom with Education and Life
Off the ice, Matthews pursues education through online courses at the University of Nebraska Omaha. He maintains a close training regimen in Toronto alongside teammates Mitch Marner and Morgan Rielly.
In his personal life, he shares a long-term relationship with Emily Ruttledge, a Pepperdine and LSE graduate and research assistant. Known for his fashion and love of luxury cars—owning a Porsche 911 Turbo S and Lamborghini Urus—he blends athleticism with lifestyle influence.
Endorsements, NFTs, and Financial Power
Matthews is a marketing powerhouse with endorsements from Apple, Bauer, and Porsche. In 2021, he launched a personal NFT series that generated over $200,000 on day one. His off-ice ventures have pushed his estimated net worth beyond $60 million, placing him among the wealthiest active players in the NHL.
The Road Ahead for a Hockey Icon
Still just 27, Matthews is far from done. As he continues to shape the Maple Leafs’ future and redefine American presence in the NHL, the spotlight grows even brighter. With unmatched skill, a marketable image, and franchise loyalty, Auston Matthews is not just a hockey player—he’s a generational figure changing the face of the sport.
Published by MapleNewsWire.ca | July 25, 2025
