McDonald’s Canada Welcomes New CEO Annemarie Swijtink
McDonald’s Canada is getting a new leader.
The company has officially announced that Annemarie Swijtink, currently the Managing Director of McDonald’s Netherlands, will take over as CEO effective September 1.
Swijtink brings with her a wealth of experience and a deep-rooted understanding of McDonald’s operations, culture, and global brand. She has been leading the company’s Netherlands division since June 2022, driving innovation and growth in a highly competitive European market.
A Milestone Moment in Leadership
Swijtink succeeds Michèle Boudria, who made history as McDonald’s Canada’s first female CEO in 2022. During her tenure, Boudria helped strengthen franchisee relationships and steered the company through dynamic shifts in consumer behavior and operations.
McDonald’s Canada praised Boudria for her collaborative leadership style and commitment to the brand’s long-term vision. While details of Boudria’s next steps haven’t been shared, her leadership is described as pivotal during a transformative time for the brand.
What’s Next for McDonald’s Canada?
With Swijtink’s international experience and a proven track record in operational leadership, McDonald’s Canada is set to enter a new phase of strategic growth. The company emphasized her “deep understanding of the McDonald’s business” as a key asset that will shape the next chapter for its Canadian operations.
Stay tuned to Maple Wire for more updates on this leadership transition and what it means for the golden arches in Canada.
