Canadians spent $9B on cosmetics in 2024, but experts say sunscreen, cleanser, and moisturizer are all most people need. Overuse may harm your skin.
Cosmetics Boom, But Are They Worth It?
Canadians spent nearly $9 billion USD on cosmetics in 2024, drawn by bold claims and celebrity brands, such as Hailey Bieber’s Rhode, which sold for $1 billion. But dermatologists say much of that spending is unnecessary—and may even be harmful. They emphasize a simpler approach, warning that only a few core products are essential for most people’s skin health.
Canada’s Cosmetic Habits Under Scrutiny
From anti-aging promises to acne solutions, drugstore shelves are stacked with products claiming dramatic transformations. But experts like Dr. Renee Beach caution consumers not to be swayed by marketing. She notes that most claims—especially those resembling clinical outcomes—are often exaggerated. The essentials, she says, remain basic: sunscreen, gentle cleanser, and moisturizer.
Potential Risks from Daily Use
While makeup and skincare products are generally safe, overuse or improper use can lead to issues. Dr. Beach warns against wearing makeup too often without cleansing, using expired products, or choosing fragranced formulations—all of which can cause irritation, acne, or even bacterial infections. In one study, expired cosmetics contained dangerous bacteria such as E. coli.
The Case for Simplicity
According to Toronto-based dermatologist Dr. Julia Carroll, complicated 10-step routines can do more harm than good. Instead, she urges people to begin with a few products, introduce new items slowly, and avoid frequent switches. “Although you’re trying to improve your skin, you may end up with red, irritated skin that breaks out more easily,” she said.
Anti-Aging Creams: Prevention, Not Cure Despite skepticism, some skin creams, particularly those containing retinoids, can offer long-term benefits. Carroll explains that while they won’t reverse aging, they help prevent visible signs by boosting collagen. However, she strongly advises against teens using such products purely for anti-aging. A 2025 study found that TikTok skincare trends are largely unsuitable for young users, often ignoring sunscreen and promoting irritation-prone ingredients.
Canada’s Oversight and Regulation
All cosmetics sold in Canada are subject to the Food and Drugs Act and Cosmetic Regulations, according to Health Canada. While the country’s rules are considered comparable to international standards, experts say they are less rigorous than Europe’s. Sunscreens are more tightly regulated, but many other products still enter the market without pre-approval.
Industry Push for Higher Standards
Some Canadian brands voluntarily adopt stricter practices. Brandi Leifso, founder of Evio Beauty, says her company uses third-party labs and dermatologist oversight to ensure product safety. “We want to make sure what we create meets standards globally,” she said, referencing EU guidelines. Still, dermatologists encourage consumers to ask hard questions before investing in products.
Final Advice from Experts
In a market flooded with options, experts say informed skepticism is key. “Fragrance may be fun, but it’s often the top cause of skin reactions,” said Dr. Beach. Ultimately, she advises Canadians to shop smart, aim for simplicity, and understand that lasting results take time—typically three months or more.
For continuous coverage and real-time updates, keep following Maple News Wire.
