Jack Link’s and MrBeast Join Forces for Snack Revolution
Jack Link’s, the renowned meat snacks brand, is teaming up with YouTube superstar MrBeast (Jimmy Donaldson) to launch an exciting new line of co-branded meat snacks. This marks MrBeast’s first-ever partnership with a consumer packaged goods (CPG) company, promising a fresh take on snacking for a new generation.
A Perfect Match of Passion and Innovation
Troy Link, CEO of Jack Link’s, expressed enthusiasm about the collaboration: “Jimmy’s entrepreneurial spirit and commitment to his fans align perfectly with our brand values. We believe this partnership will introduce meat snacks to a whole new generation of consumers around the globe.”
MrBeast Brings Fun and Flavor to the Table
“I’ve been a fan of Jack Link’s for as long as I can remember, so this partnership was an easy choice,” said Donaldson. “We’re creating something fun and delicious for our fans, and I’m excited for everyone to see what we’ve dreamed up.”
Bridging Digital Fame with Snack Aisles
Jeff Housenbold, CEO of MrBeast, highlighted the synergy between the brands: “We seek partners who share our ‘better than the competition’ and ‘better-for-you’ philosophy. Beast Packs bring the MrBeast energy from the screen directly to the snack aisle, connecting fans in new and exciting ways.”
Insight:
This dynamic collaboration between Jack Link’s and MrBeast is set to redefine snacking culture for younger audiences, blending bold flavors with digital star power. Get ready to snack like a Beast!
