The Weeknd and Nespresso Stir Up Coffee Culture with a Fresh Blend
A Harmonious Collaboration Rooted in Heritage
Coffee lovers and music fans, take note! Global superstar The Weeknd—Abel Tesfaye—has teamed up with Nespresso to launch a groundbreaking new coffee blend. This partnership brings together Samra Origins, the coffee brand co-founded by The Weeknd, and Nespresso’s expertise, resulting in the Samra Origins Togetherness Blend. The blend not only delivers rich flavors but also celebrates the singer’s Ethiopian roots and his mother’s legacy.
More Than Just a Cup of Coffee
For The Weeknd, coffee is far more than a morning pick-me-up. “Coffee runs deep in my family culture—it’s about gathering, sharing, reflecting,” he explains. By collaborating with Nespresso, he hopes to make this cherished tradition accessible to coffee lovers everywhere. The Togetherness Blend embodies warmth, connection, and a sense of community, mirroring the values that both brands hold dear.
Where Coffee Meets Creativity
Nespresso CEO Philipp Navratil highlights the synergy between coffee and music. “Partnering with Abel and Samra Origins reflects our shared belief that coffee and music bring people together and spark creativity,” he says. The new collection is designed to inspire meaningful moments, whether you’re sharing stories with friends or finding inspiration for your next big idea.
Where to Find the Togetherness Blend
Coffee enthusiasts can now enjoy the Samra Origins Togetherness Blend online and at Nespresso boutiques across the United States and Canada. This launch marks a bold step for both brands, blending heritage with innovation and making quality coffee experiences more accessible than ever.
A Toast to Tradition and Innovation
As The Weeknd and Nespresso join forces, they invite you to savor every sip and celebrate the connections that coffee—and music—can create. Grab your cup and discover the taste of togetherness today.
