Best Buy celebrates one year of its Guildford Express store in Surrey with $50 gift cards for first 50 customers on June 24.
Retail Milestone Sparks Customer Giveaway
Best Buy Canada is marking the first anniversary of its Express store at Guildford Town Centre in Surrey, B.C. by giving away $50 gift cards to the first 50 customers on Tuesday, June 24. The promotion is part of a wider celebration that includes a major summer tech sale.
Anniversary at a Pioneering Location
The Guildford Town Centre location was the first Express-format store launched by Best Buy in June 2023. One year later, it stands as the starting point of a rapid national expansion. “This inaugural store started a fast and furious journey,” a Best Buy Canada spokesperson said in a statement to media.
Rapid Expansion Across Canada
Since the Surrey store’s debut, Best Buy has rolled out 167 Express stores across Canada. According to company officials, the retailer now operates in 61 communities that previously had no Best Buy presence. The Express format focuses on smaller footprints, high-demand tech products, and faster customer service.
Event Details and Timing
The giveaway event will begin at 10 a.m. when the store opens on June 24. The first 50 customers in line will each receive a $50 Best Buy gift card. The promotion coincides with the launch of the chain’s “Boxing Day in Summer” sale, featuring discounts on electronics, gadgets, and accessories.
Purpose Behind the Promotion
The company says the giveaway and sales event are designed to thank the local community for supporting the pilot Express location and to continue building brand awareness in smaller markets. The promotion aims to drive foot traffic while showcasing Best Buy’s adaptability to evolving retail needs.
How Customers Can Join
Interested shoppers are encouraged to arrive early on June 24 to secure a spot among the first 50 customers. No purchase is necessary to receive the gift card, and staff will be on-site to guide participants through the process. The event is expected to draw a crowd, especially tech enthusiasts looking for mid-year deals.
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