Chicken Sandwich Soars as Canada’s Hottest Menu Trend
Canadians are changing the way they dine out, and the humble chicken sandwich is leading the charge. According to the newly released 2025 Hot 10 Restaurant Trends report from Restaurants Canada and Circana, chicken sandwiches have become the fastest-growing menu item nationwide, with servings up 26% since 2020.
Value Takes Center Stage Amid Rising Costs
With affordability top of mind, Canadians are seeking more value for their dining dollars. Kelly Higginson, president and CEO of Restaurants Canada, notes that today’s diners are more selective, often opting for less expensive menu items, skipping add-ons, and even choosing just water to keep costs down. Coupon culture is booming, with digital coupons now more popular than paper ones, as consumers hunt for deals online and on social media.
Gen Z Drives Digital Dining Revolution
Gen Z is reshaping the restaurant landscape by embracing digital ordering, loyalty programs, and delivery apps. This tech-savvy generation looks for value through exclusive online deals and convenience, making their influence felt across the industry.
Canada’s Diverse Population Shapes Menus
As Canada’s population grows more diverse, dining preferences are evolving. Nearly half of South Asian diners and a third of Latin American diners say plant-based options are important when choosing meals, compared to just 21% of white diners. This shift is prompting restaurants to expand their menus with more global and plant-based offerings.
Burgers and Fries Still Rule, But Chicken Sandwiches Surge
While classic burgers and fries remain the most ordered items, the chicken sandwich is stealing the spotlight with its rapid rise in popularity. Vince Sgabellone, food industry analyst at Circana, explains, “Value isn’t just about price anymore—it’s about the overall experience, from finding the best digital deal to customizing your meal.”
As Canadians look for value, variety, and convenience, the chicken sandwich’s rise and digital dining trends are redefining what it means to eat out in 2025.
