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Amazon Unveils AI Kindle and Alexa+ Devices

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Amazon Unveils Next-Gen AI Devices

Amazon has unveiled a new generation of AI-powered Kindle and Alexa+ devices, aiming to integrate artificial intelligence seamlessly into daily life. The launch, showcased in New York, includes upgrades to Ring doorbells, Fire TVs, Echo speakers, and Kindle Scribes, all infused with Amazon’s AI-driven assistant, Alexa+.

Ring Doorbells Get Smarter

Amazon’s Ring video devices now feature AI facial recognition, called “Familiar Faces,” allowing users to register friends and family. The new 2K and 4K cameras provide sharper details, and Alexa+ can manage deliveries or notify owners of visitors.

Pet owners gain a helpful feature: the Ring “Search Party” allows neighbors to spot lost dogs using AI-powered cameras, expanding to cats and other pets later this year.

The Ring Wired Doorbell Pro is priced at $249.99, with the wired doorbell plus at $179.99. Pre-orders opened Tuesday, with AI features rolling out through December.

Updated Kindle Scribes Offer AI-Powered Productivity

Amazon’s new Kindle Scribe lineup is lighter, faster, and now includes AI-powered notebook searches. The larger 11-inch glare-free E Ink screens improve reading comfort, while the 400-gram devices are thinner than the iPhone Air.

These devices support integration with Google Drive and Microsoft OneDrive, letting users access documents easily. Prices in the U.S. start at $499.99 for Kindle Scribe and $629.99 for the color version.

Echo Devices Get Personalized AI Features

Four new Echo devices—Echo Dot Max, Echo Studio, Echo Show 8, and Echo Show 11—are optimized for Alexa+, providing personalized insights and smart home control. Users can track sleep patterns, manage reservations, and interact with Alexa+ more efficiently.

The new Echo lineup begins at $99.99 and is available for pre-order starting Tuesday. Amazon reports early Alexa+ users are engaging twice as much with the assistant, highlighting the AI integration’s appeal.

Alexa+ Powers the New Amazon Ecosystem

Panos Panay, Amazon’s head of devices, emphasized that Alexa+ allows AI to operate “in the background when you don’t,” creating subtle improvements in everyday life. Whether it’s remembering Kindle reading progress, updating Fire TV users on sports, or notifying Ring owners of visitors, the technology works seamlessly across the ecosystem.

Analysts say the AI-driven upgrades are timely, providing a refreshed product lineup that blends effortlessly into users’ routines.

Amazon’s AI-powered devices mark a major step in connecting smart home technology with intuitive artificial intelligence, enhancing convenience and personalization across homes.

Stay tuned to Maple Wire Now for the latest in tech innovations and AI-powered devices.

Yellowknife Event Marks Truth & Reconciliation Day

In Yellowknife, locals gathered for drumming, art, and beaded orange shirts to honour the National Day for Truth and Reconciliation.

Honouring the Day Through Community and Art

Dozens of people gathered Tuesday at the Native Women’s Association of the Northwest Territories office to mark the National Day for Truth and Reconciliation. Attendees shared a meal of stew and bannock, participated in painting, and crafted beaded orange shirt pins, designed by organizer Tina Wrigley. The event began and ended with drumming.

A Personal Vision for Youth and Healing

Wrigley, a victim services worker, said she organized the event with young people in mind. Her goal was to show the next generation a way to carry “our pain in a beautiful way.”

“As I was standing there listening to the drummers, I was holding [the hand of] one of the workers’ daughters,” Wrigley said. “It really, really dawned on me, that’s who I want to change the story for. We’re still here. It makes us who we are today as Indigenous people, and wearing this orange shirt, I’m taking back my power. You see everybody walking through and eating the stew? I want them leaving light, happy, joy.”

Reflecting on the Legacy of Residential Schools

The National Day for Truth and Reconciliation provides Canadians with the opportunity to reflect on the multi-generational legacy of residential schools, honouring survivors, their families, and communities. Events like the Yellowknife gathering combine remembrance with cultural expression.

Creativity as a Form of Storytelling

After finishing her meal, participant Maxine Lacorne began working on her beaded orange shirt pin, saying she hopes to complete it by Sept. 30 next year.

“I think it’s a very good, creative way of expressing our stories,” Lacorne said. “Beading and sewing… that’s what our people have always been doing for many, many years.”

Community Connection Through Cultural Expression

From shared meals to hands-on arts, the Yellowknife event emphasized the power of community to foster healing and pride in Indigenous identity. Wrigley said events like this help people reclaim their narratives and celebrate their culture in a joyful, meaningful way.

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Northern Lights May Shine Over 15 States After Storm

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Geomagnetic Storm Boosts Aurora Borealis Visibility

The northern lights could light up the skies over 15 states this week, thanks to a minor geomagnetic storm, according to NOAA. Experts say Tuesday night offers an unusually bright and active display for aurora watchers.

Storm Details and Aurora Predictions

Forecasters reported a Kp index of 5 out of 9, indicating stronger-than-usual aurora activity with vivid motions and formations. The storm stems from coronal mass ejections—plasma bursts from the Sun with stronger magnetic fields than typical solar winds—that reached Earth earlier this week.

NOAA briefly issued a G3 or “strong” geomagnetic storm alert Tuesday morning. G3 storms, rated 1 to 5, can disrupt satellites and low-frequency radio navigation, though recent similar storms caused minimal effects. Historically, auroras during G3 storms have been visible as far south as Illinois, with Kp index peaks reaching 7.

Where to Spot the Northern Lights

Tuesday’s aurora could be visible across the northern United States, including:

  • Northwest: Washington, northern Idaho Panhandle, Montana, northeastern Wyoming

  • Midwest: North Dakota, South Dakota, Minnesota, Wisconsin, Michigan, northern Iowa

  • Northeast: Upstate New York, northern Vermont, northern New Hampshire, parts of Maine

  • Alaska: Most regions will also be within the viewing zone

The northern lights are most likely to appear closer to the magnetic north pole, stretching along the Canadian border.

Tips for Optimal Viewing

NOAA recommends heading to a clear, dark vantage point away from city lights. Look north, and plan to watch two hours before and after midnight, when aurora activity peaks.

Traveling closer to higher latitudes increases the chances of spotting the full spectacle of moving, colorful auroras.

Aurora enthusiasts are encouraged to keep cameras ready and enjoy the natural light show as the geomagnetic storm paints the sky.

Stay tuned to Maple Wire Now for more updates on celestial events and skywatching alerts.

Honoring Culture on Truth and Reconciliation Day

Indigenous families in New Brunswick gather to celebrate resilience, culture, and pride on National Day for Truth and Reconciliation.

Celebrating Heritage Along the Wolastoq

Fredericton and Moncton — Indigenous families, elders, children, and allies gathered across New Brunswick on Tuesday to mark National Day for Truth and Reconciliation with drumming, dancing, and cultural displays. The events offered a platform for reflection, remembrance, and celebration of Indigenous resilience.

A Teen’s Journey Back to Her Roots

Azalliz Moulton, a Wolastoqi teenager from Fredericton, shared her personal journey of reconnecting with her heritage after growing up off reserve. As emcee of the Wabanaki gathering at St. Mary’s old reserve, Moulton emphasized pride in identity and cultural safety.

“I want them to see it’s OK to be who we are now — like we are safe now. We don’t have to hide,” she said.

Moulton also works with Under One Sky’s Aboriginal Head Start program, supporting Indigenous children aged two to five, teaching songs and cultural practices such as smudging.

Honoring the Past, Acknowledging Pain

The gatherings were not only celebratory but also solemn. Katie Lunney of Gignoo Transition House reflected on the difficult history of residential schools, where Indigenous children faced cultural erasure, physical abuse, and trauma.

“We’re thinking about all those children who didn’t come home and we also think about those who did come home forever changed,” Lunney said. Yet she found hope in the colorful display of orange shirts, ribbon skirts, and regalia, which celebrated Indigenous resilience.

Communities Unite Across Cities

In Moncton, Carol Scott described the event along the Petitcodiac River as “a sea of orange.” She highlighted the importance of allyship, acknowledging her own settler ancestry and the need to learn from Indigenous communities.

Jill Van Horne, attending with her young children, said the event reinforced lessons of respect for Indigenous traditions. “We are so fortunate to live on unceded lands and share them with the original owners,” she said, describing one dance as moving her to tears.

Cultural Pride Through Dance and Song

Ramona Milliea, originally from Treaty One lands in Manitoba and now residing in New Brunswick, participated in a jingle dress dance. With family members who endured residential and day schools, Milliea said public celebration of Indigenous culture brings profound pride.

“To be able to practice our culture, and to be able to hear our songs and to be able to do our dances out in public, really does make the heart — it fills your heart,” she said.

Building Awareness and Unity

Across both Fredericton and Moncton, the events underscored a message of cultural pride, resilience, and reconciliation. From youth to elders and allies, attendees embraced both reflection on historical injustices and celebration of living traditions, ensuring the next generation carries forward knowledge, pride, and respect for Indigenous heritage.

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Strong Earthquake Strikes Cebu, Kills 31 and Destroys Homes

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Deadly Quake Rocks Central Philippines

A powerful 6.9-magnitude earthquake struck off the coast of Cebu province late Tuesday, leaving at least 31 people dead and many more injured. The tremor, triggered by a local fault line, sent residents fleeing their homes as power outages plunged entire communities into darkness.

Epicenter Near Bogo City

The quake’s epicenter was located about 17 kilometers northeast of Bogo, a coastal city of nearly 90,000 people. Officials confirmed that at least 14 residents of Bogo died, with the toll expected to rise as rescue teams clear debris. Disaster-response officer Rex Ygot reported collapsed homes, damaged infrastructure, and ongoing rescue challenges.

Search and Rescue Challenges

Workers struggled to transport heavy equipment into mountain villages hit by landslides. Large boulders blocked rescue efforts, complicating access to trapped survivors. Glenn Ursal, another disaster officer, said survivors were rushed to hospitals despite hazards in the area.

Widespread Casualties and Damage

In San Remigio town, six people, including three coast guard personnel, a firefighter, and a child, lost their lives. Vice Mayor Alfie Reynes appealed for food and clean water, noting the quake damaged the local water system.

Concrete homes, fire stations, and roads cracked or collapsed across the region. Firefighter Rey Cañete recalled stumbling during the intense shaking before rushing to provide first aid to residents injured by falling debris.

Residents Forced Into the Open

Hundreds of terrified residents camped overnight in grassy fields, too fearful to return to their damaged homes. Roads bore deep cracks, businesses collapsed, and even a centuries-old Roman Catholic church in Daanbantayan town sustained heavy damage.

Cebu Governor Pamela Baricuatro confirmed homes, a hospital, and other key facilities suffered structural failures. Trauma teams of doctors and nurses have been deployed to treat the injured.

Tsunami Warning and Aftermath

The Philippine Institute of Volcanology and Seismology initially issued a tsunami warning, advising coastal evacuations across Cebu, Leyte, and Biliran provinces. Fortunately, the alert was lifted after no unusual waves were detected.

A Nation Under Strain

This disaster comes as central provinces were still reeling from a deadly storm just days earlier, which killed at least 27 people. The Philippines’ location along the Pacific “Ring of Fire” makes it especially vulnerable to earthquakes, volcanic eruptions, and frequent typhoons—placing millions at constant risk.

Rescue teams continue to battle time, debris, and damaged infrastructure to save lives. As survivors cling to hope, the tragedy underscores the region’s fragile resilience against recurring natural disasters.

Stay tuned to Maple Wire Now for the latest breaking updates on global crises and recovery efforts.

GTA Commemorates National Day of Truth and Reconciliation

Toronto and nearby communities marked the National Day for Truth and Reconciliation with ceremonies, flags, and cultural events honouring survivors.

Toronto Honors Residential School Survivors

The Greater Toronto Area observed the fifth annual National Day of Truth and Reconciliation on Tuesday, marking the occasion with a series of ceremonies, flag raisings, and cultural gatherings. The day pays tribute to the lives lost in Canada’s residential school system while recognizing the resilience of survivors and Indigenous communities affected by generational trauma.

Government Buildings Lit Orange

Ontario Premier Doug Ford and Minister of Indigenous Affairs and First Nations Economic Reconciliation Greg Rickford announced that government buildings across the province would be illuminated in orange, symbolizing solidarity and remembrance. In a joint statement, they noted, “These stories are difficult to hear, but essential to acknowledge, as we come together on the journey of reconciliation.”

Sunrise Ceremonies Highlight Indigenous Heritage

Early Tuesday, the Toronto Council Fire Native Cultural Centre partnered with the City of Toronto to host a sunrise ceremony at Nathan Phillips Square. The Indigenous Legacy Gathering included a thanksgiving address by Elder Allan Jamieson, remarks from Toronto Mayor Olivia Chow, and a drumming ceremony. Kevin Myran, a cultural instructor, described drumming as a symbol of resistance and resilience, emphasizing the preservation of Indigenous traditions despite colonial pressures.

Niigaan Sinclair, an Anishinaabe writer and professor at the University of Manitoba, highlighted the importance of reflecting on Canada’s complex history while recognizing progress made in reconciliation efforts. “The generation in front of us…is the most confident generation in history. They want change happening yesterday,” Sinclair said, urging Canadians to engage in dialogue and learn from one another.

Schools Engage Students in Orange Shirt Day Initiatives

Toronto’s school boards also marked the day with educational events. The Toronto Catholic District School Board launched its Orange HeART project, inviting students to create artwork inspired by the Truth and Reconciliation Commission’s 94 Calls to Action. Elders and Indigenous community partners facilitated arts-based activities and interactive sessions with students.

At the Toronto District School Board, students gathered in East York for the raising of the “Every Child Matters” flag and a school-wide assembly featuring residential school survivor Karen Chaboyer. Métis eighth grader Kody Turner said wearing orange shirts fosters respect and understanding of Indigenous heritage.

Flag Policy Revisions Spark Change

Earlier, the Dufferin-Peel Catholic School Board had banned the Every Child Matters flag, prompting public backlash. In response, Ontario Education Minister Paul Calandra instructed the board to revise its policy, allowing the survivor flag to be raised at schools on Tuesday. The decision was welcomed as a meaningful step toward acknowledging Indigenous experiences.

Reflecting on the Path Forward

The National Day of Truth and Reconciliation continues to serve as a reminder of Canada’s ongoing journey toward justice and healing. Events across the GTA emphasized education, cultural preservation, and community engagement, highlighting both the challenges of the past and the hope for a more inclusive future.

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Thunder Bay Hosts Annual Honouring Our Children Run

Hundreds gather in Thunder Bay for the fourth Honouring Our Children Run, promoting community, culture, and reconciliation on September 30th.

Thousands Gather Around Boulevard Lake

Hundreds of participants filled Boulevard Lake on September 30th for the fourth annual Honouring Our Children Run, a community event aimed at fostering inclusion and reflection. Organized by Dilico Anishinabek Family Care, the run has grown steadily since its inception, drawing an estimated 800 to 1,000 attendees this year.

A Vision Rooted in Community

Natalie Paavola, CEO of Dilico, said she envisioned the event as a safe and welcoming space for everyone. “I wanted to create a community event that wasn’t intimidating to anyone and was open and inviting,” she said. Attendees could choose from a 10 km run, 5 km run or walk, a 5 km school run, and a fun run for younger children.

Supporting Children Through Charity

Proceeds from the event benefit the Mazinaajim Children’s Foundation, an Anishinabek-led charity established by Dilico in 2009. The foundation provides vital programs and services for children, reflecting the event’s broader mission of community care and cultural preservation.

Honouring Cultural and Spiritual Practices

James Anderson, Dilico’s health and wellness director, emphasized that the run is more than a race. “This is really the journey back, understanding that colonization banned a lot of these cultural practices and the fact that individuals can use these practices to celebrate who they are as people,” he said. The event highlights the role of cultural traditions in promoting personal and community wellness.

A Celebration of Reconciliation

The growing popularity of the event signals a community increasingly engaged in reconciliation and awareness of Canadian history. “It just shows you how this community is pulling together around reconciliation,” Anderson added. Local participant Dustin Gagné, a member of Biigtigong Nishnaabeg, shared that the energy of the event and seeing smiling faces of both children and adults was “just so exciting.”

A Personal Path for All

Paavola stressed that engagement with truth and reconciliation is a personal journey. “If you’re not on that path, do some research, come and join us next year, and learn about what this day is about, and where it came from,” she said. The event serves as both a physical and reflective experience, bringing people together to honor children, culture, and community resilience.

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Orange Shirt Day Brings Healing, Unity to Manitoba Survivors

Manitoba communities mark Orange Shirt Day with walks, powwows, and ceremonies, honoring residential school survivors and promoting reconciliation.

Orange Shirt Day Walks Inspire Healing Across Manitoba

A Day of Reflection and Hope

Thousands of Manitobans donned orange shirts on Tuesday to participate in events commemorating the National Day for Truth and Reconciliation. The fifth annual Orange Shirt Day Healing Walk, organized by the Southern Chiefs’ Organization (SCO), brought together Indigenous and non-Indigenous participants in Winnipeg.

Voices of Survivors

Elder Mary Bryan, originally from the Sapotaweyak Cree Nation, reflected on her journey as a day school and Sixties Scoop survivor. “I’ve been working on myself to heal, by teaching and telling my story… I’ve come a long way, but I’m still healing,” Bryan said. Walking alongside her children, grandchildren, and great-grandchildren, she emphasized the importance of multiple generations sharing in the healing process.

Recognizing Past Harms

Orange Shirt Day was founded in 2013 by survivor Phyllis Webstad, who had her orange shirt taken away on her first day at a residential school. Sept. 30 became a provincial statutory holiday in Manitoba last year. The day honors children who were forced into residential schools, day schools, and those taken during the Sixties Scoop.

Community Engagement and Education

Grand Chief Jerry Daniels highlighted the broader significance: “It gives me hope that we’re recognizing the truth and history of Canada… and arming teachers and students with the truth of where we’ve been and hope for our future.” Attendees like Matthew Pettigrew from New Brunswick noted the slow but necessary path toward healing across generations of Indigenous families affected by residential schools.

Ceremonies and Cultural Celebrations

Events included a pipe ceremony at The Forks, followed by the Healing Walk, and concluded with a Healing Powwow at the RBC Convention Centre. Survivor Nancy Gray said the powwow was “fulfilling” and celebrated Indigenous culture, long suppressed by residential schools. Premier Wab Kinew addressed attendees, noting, “When you dance powwow, you prove that people who started the residential schools failed in their attempt to destroy Indigenous culture.”

Commemorating Assiniboia Residential School

Over 100 people gathered near the former Assiniboia Residential School site, unveiling three new plaques in multiple Indigenous languages as well as English and French. Darian McKinney, a board member of the Assiniboia Residential School Legacy Group, stressed the importance of acknowledging the intergenerational impacts of residential schools. MP Ben Carr added that knowledge about residential schools has grown significantly but emphasized the need for continued education.

A Step Toward Reconciliation

Orange Shirt Day remains a critical moment in Canada’s ongoing journey toward reconciliation. Across Manitoba, participants reflected on historical harms, celebrated cultural resilience, and underscored the shared responsibility of learning and healing for future generations.

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Nigel Wright, Former Harper Chief of Staff, Dies at 62

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Nigel Wright, former chief of staff to Stephen Harper, dies at 62. Conservatives, colleagues, and Onex mourn his leadership and lifelong public service.

Esteemed Conservative Strategist Passes Away

Nigel Wright, the former chief of staff to ex-Prime Minister Stephen Harper, has died at the age of 62, his employer Onex confirmed in a Tuesday press release. The cause of death has not been disclosed. His passing marks the end of a distinguished career spanning politics, law, and business.

From Law to Politics: A Lifelong Commitment

A trained lawyer, Wright was drawn to Conservative politics early in life. He served under former prime ministers Brian Mulroney and Kim Campbell before joining Onex, a Canadian private equity firm. At Onex, he led the London office and played a pivotal role in mergers and acquisitions. His career trajectory combined legal expertise with political strategy and corporate leadership.

Steering the Prime Minister’s Office

In 2010, Wright temporarily left Onex to join Harper’s office, managing dozens of staffers and contributing to the Conservative Party’s majority victory in the 2011 federal election. His leadership in the Prime Minister’s Office was marked by operational efficiency and political acumen, establishing him as a key figure in Canadian political circles.

Controversy and Public Scrutiny

Wright’s tenure in the PMO drew national attention during the 2013 Senate expenses scandal. He personally paid $90,000 to then-Senator Mike Duffy to cover disputed claims. Wright was never criminally charged but was found by the federal ethics commissioner to have breached the Ethics Act. He later testified at Duffy’s trial, describing the payment as a measure to protect federal funds and resolve a political dilemma.

Return to the Private Sector

Following his resignation from the PMO in 2014, Wright returned to Onex, where he remained a highly respected figure. Gerry Schwartz, Onex chair, described him as “remarkably astute, an outstanding leader, and an even more exceptional individual,” praising Wright’s humility and dedication to both professional and personal commitments.

National Figures Pay Tribute

Prominent Canadian Conservatives expressed their condolences following Wright’s death. Former Prime Minister Harper called him “a unique and deeply accomplished person,” while Conservative Leader Pierre Poilievre highlighted Wright’s principles, dedication, and public service. Former PMO staff and colleagues remembered him as brilliant, humble, and selfless, noting his tireless work ethic and lasting influence on Canadian politics.

Legacy of Leadership and Service

Prime Minister Mark Carney lauded Wright’s lifelong commitment to public service and community leadership, describing him as a trusted counselor and an inspiration. Wright’s contributions are remembered across political, business, and philanthropic communities, leaving a legacy of professionalism, generosity, and dedication to Canada.

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Trump again suggests Canada join U.S. as 51st state amid defence, trade disputes

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U.S. President Donald Trump has reignited his provocative idea that Canada should join the United States as its 51st state — comments he tied to defence cooperation and ongoing trade disputes.

Speaking Tuesday to senior military officials in Virginia, Trump said Canada could be covered by the U.S.’s new Golden Dome missile defence system if it joined the United States.

“Canada called me a couple of weeks ago. They want to be part of it. To which I said, well, why don’t you just join our country? Become the 51st state and you get it for free,” Trump said.

Trump admitted he wasn’t sure how seriously Canadian officials took the suggestion, but added: “To me, joining the two countries makes a lot of sense.”

Carney pushes back

Prime Minister Mark Carney has already swatted down the idea in past exchanges with Trump. During their first face-to-face meeting in May, Carney quipped:

“As a property developer, he should know some places are never for sale. Canada is not for sale, ever.”

Carney later told reporters he privately asked Trump to stop with the “51st state” taunts, repeating emphatically: “Never, never, never, never, never.”

Trump’s renewed rhetoric comes as his administration pursues higher tariffs on Canadian lumber and furniture, moves that Ottawa says are straining bilateral relations.

Defence backdrop

Trump’s latest remarks were also linked to his ambitious Golden Dome defence system, aimed at countering missiles, drones, and aerial threats. He has previously said Canada would need to contribute $71 billion US to be part of it, unless it became part of the United States.

Carney, speaking at the G7 in June, suggested Canada may instead explore an extension of NORAD, the long-standing binational air defence alliance, rather than Trump’s separate initiative.

Mixed signals from Washington

Just days ago, U.S. Ambassador to Canada Pete Hoekstra downplayed the talk, insisting:

“That kind of rhetoric is in the past. I’ve got no direction to continue a dialogue on the 51st state. It hasn’t been in play for months.”

Trump, however, ended his remarks with a characteristically open-ended line:

“Never say never. It takes two to tango.”

Trump slaps 10% tariffs on lumber, 25% on cabinets and furniture, hitting Canadian producers

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Canadian wood product exporters are bracing for another economic hit after U.S. President Donald Trump announced steep new tariffs on lumber, timber, and furniture imports.

Under a presidential proclamation signed Monday, the U.S. will impose a 10% duty on lumber and timber and 25% on kitchen cabinets, bathroom vanities, and upholstered furniture, effective Oct. 14, 2025. Tariffs will rise again on Jan. 1, 2026 — up to 30% on upholstered wooden products and 50% on cabinets and vanities for countries without trade agreements with Washington.

Trump justified the duties under Section 232 of the Trade Act of 1974, arguing that foreign wood imports weaken U.S. national security by undermining domestic supply chains for defence-related materials.

“Because of the state of the United States wood industry, the United States may be unable to meet demands for wood products that are crucial to national defence,” the proclamation said.

A blow to Canada’s industry

The move is particularly punishing for Canada, America’s top softwood lumber supplier, already facing combined anti-dumping and anti-subsidy tariffs of about 35%.

Ottawa previously pledged $1.2 billion in aid for Canadian producers caught in the long-running trade dispute, but industry leaders warn the new tariffs could trigger closures.

James McKenna, owner of Glenwood Kitchen in Shediac, N.B., said the 25% cabinet duty threatens his U.S. business:

“Anything above 25 per cent is not doable and will ultimately shut down the industry shipping to the United States.”

Brian Menzies of the Independent Wood Processors Association of B.C. echoed that warning:

“Our industry has already been devastated… We’re being told we’re a national security concern. It’s getting more and more ludicrous.”

Winners and losers

Some U.S. allies will see softer penalties. Imports from Britain will face a maximum of 10%, while shipments from the EU and Japan will be capped at 15%.

But no exemptions were announced for Canada, Mexico, or Vietnam, despite recent trade talks.

The U.S. Chamber of Commerce has opposed the tariffs, warning they will raise construction costs and undermine U.S. paper and wood product industries.

For Canadian producers, though, the stakes are immediate: an industry already navigating inflation, supply chain shocks, and years of tariff battles now faces what one operator called “the blow that could finally break us.”

P.E.I. tourism minister touts NHL deal as success, but critics question value

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The P.E.I. government says its $7.5-million partnership with the NHL is already paying dividends for the province’s tourism sector — but opposition parties remain unconvinced.

Tourism Minister Zack Bell says Island operators are seeing benefits after hosting more than 70 NHL officials, sponsors and media partners last week during a summit in Charlottetown. The event, part of the three-year deal naming P.E.I. the “official travel destination of the NHL,” included networking sessions, off-season events, and opportunities for local chefs, musicians and venues.

“This has been great for P.E.I.,” Bell said. “They’ve been absolutely loving the Island.”

The deal at a glance

Under the agreement signed in 2024, P.E.I.’s branding is featured on rink boards and ice surfaces during NHL broadcasts, with added exposure at showcase events like the All-Star Game and Winter Classic.

Provincial officials estimate the marketing value so far at $34 million, with $13 million in direct visitor spending linked to NHL-related events. Last year’s summit generated $582,000 for tourism operators, according to the province.

NHL chief brand officer Brian Jennings called the partnership a success:

“We’re really proud of what we’ve been able to establish with Tourism P.E.I. These meetings bring economic benefit and showcase the Island.”

Opposition doubts

Despite the government’s optimism, critics argue Islanders aren’t seeing tangible returns. Robert Henderson, Liberal MLA and former tourism minister, said many operators in his district dismiss the NHL deal’s impact.

“I’ve asked tourism operators how many visitors actually came because of NHL promotions. It’s usually a snicker and a laugh,” Henderson said.

Both Liberal and Green MLAs have criticized the spending, perks, and lack of transparency. Last year, opposition members forced the release of the unredacted contract through a subpoena.

They argue that tourism growth this year is more likely due to reduced entry fees and domestic travel trends than NHL branding.

On-the-ground benefits

Some operators, however, see the value. Chelsea Lefurgey, who hosted NHL officials at the Carriage House in New London, said the exposure extended her season:

“It brought awareness… people from across Canada and the U.S. who had never experienced P.E.I. before.”

Bell maintains that awareness is exactly the point:

“It’s about telling the story of P.E.I. as a great destination.”

The contract expires at the end of 2025. Bell says no decision has been made about renewal, though Jennings confirmed the NHL would like to continue.