B.C. vehicle crossings into Washington state plunge over 50% in April 2025 amid tariffs and travel tensions, impacting tourism and local economies.
B.C. Travel to Washington State Plummets
Cross-border travel from British Columbia into Washington state has taken a steep dive, with April 2025 seeing fewer than 100,000 vehicles crossing south-a drop of more than 50% compared to April 2024. This marks the second consecutive month of significant declines, signaling growing challenges for regional tourism and commerce.
Economic Ripples Felt Along the Border
Michelle McKenzie, Washington tourism’s marketing director, reports a 9% drop in hotel demand in the state’s northwest region, far exceeding the statewide average decline. With Canada as Washington’s top international tourism market, fewer visitors from B.C. threaten local businesses and jobs dependent on cross-border spending.
Tariffs and Political Tensions Influence Travel Choices
The downturn follows U.S. tariffs imposed on Canadian goods and calls from Canadian leaders-including Prime Minister Justin Trudeau and B.C. Premier David Eby-to support domestic travel and avoid U.S. trips. This political backdrop has reshaped travel habits, with many Canadians opting to explore their own country instead.
Washington Businesses Fight Back with ‘Open Arms’ Campaign
In response, Seattle-area businesses launched the ‘Open Arms for Canada’ initiative, welcoming Canadian visitors by accepting the Canadian dollar at par and offering discounts to offset exchange rate challenges. The campaign aims to rebuild goodwill and encourage Canadians to return despite political headwinds.
Looking Ahead: A Welcome Message for Canadian Travelers
Washington tourism officials remain hopeful, encouraging Canadians to resume travel when ready. “Our state will always welcome Canadian travellers and is ready to celebrate their return,” says McKenzie, underscoring the enduring bond between the neighboring regions.
As tariffs and tensions reshape travel patterns, the future of B.C.-Washington cross-border tourism hangs in the balance. Will economic incentives and goodwill campaigns be enough to reverse the trend?
