Tesla Pulls Plug on Cheapest Cybertruck
The Tesla Cybertruck faced another setback as the company quietly discontinued its cheapest version, a move that highlights growing sales struggles. Just months after its April 2025 launch, the rear-wheel-drive (RWD) model vanished from Tesla’s online configurator, leaving only the more expensive trims available.
From Big Hype to Big Disappointment
When Tesla first unveiled the Cybertruck, hype exploded with more than 1 million reservations. Elon Musk projected annual production of up to 500,000 units. Yet, reality paints a starkly different picture. Tesla is now selling just 20,000 Cybertrucks per year, a fraction of its lofty target.
Why Buyers Walked Away
The RWD version was Tesla’s attempt to lure cost-conscious buyers with a $70,000 price tag, $10,000 cheaper than the all-wheel-drive version. However, this so-called “affordable” option lacked key features. Buyers lost active air suspension, power outlets in the bed, a motorized tonneau cover, and even a second motor. For many, the stripped-down truck simply wasn’t worth the savings.
Industry Reaction and Frustration
Analysts and fans alike were quick to criticize the move. Some noted that there’s already a small pool of potential Cybertruck buyers, and asking them to accept fewer features for only slightly less money killed interest completely. As one industry take put it: “I don’t know of anyone who actually ordered this.”
What’s Next for the Cybertruck?
The big question now is whether Tesla will reinvest in upgrading the Cybertruck to better reflect its original promise. Without meaningful improvements, the truck risks staying stuck at 20,000 annual sales, well below Tesla’s ambitions. Industry watchers believe Tesla may try to reintroduce enhanced features or improved specs next year to reignite demand.
Tesla’s Cybertruck, once seen as a futuristic disruptor, now finds itself struggling to gain traction. Will upgrades revive interest, or will the truck remain a niche product?
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