Melanoma is on the rise in Canada, and doctors warn most people aren’t using enough sunscreen. Experts debunk myths and highlight risks of underprotection.
Sunscreen Gaps Fuel Rising Skin Cancer Concerns in Canada.
Despite widespread awareness of sun risks, many Canadians still aren’t using enough sunscreen — and the consequences are showing. Dermatologists across the country are sounding the alarm as melanoma cases surge, with warnings especially aimed at younger generations.
The issue isn’t just exposure, but how little protection people actually use, fueled by myths, misinformation, and even economic barriers.
A Personal Wake-Up Call: From Mole to Melanoma
Christie Garofalo, a Vancouver mother of five, thought the mole on her abdomen had always been there. But a closer look — and a biopsy — revealed melanoma. “I collapsed in her office because you hear cancer and immediately you go down a terrible rabbit hole,” said Garofalo.
Now five years cancer-free, she admits she didn’t use sunscreen regularly in the past — a common behavior pattern among many Canadians.
Young Adults at Higher Risk, Study Finds
A recent study led by Dr. Ivan Litvinov, associate professor of dermatology at McGill University, found that nearly 60% of Canadians aged 18–29 spend two or more hours in the sun but are less likely to use sunscreen than older adults. This age group also reported higher rates of sunburns — a leading contributor to long-term skin damage and melanoma risk.
“People don’t think this is serious,” said Litvinov. “But skin cancer is increasing, and the data is very concerning.”
Misinformation and Myths Undermining Protection
Dermatologists say social media-fueled misinformation is playing a major role in reduced sunscreen use, especially among youth. Dr. Monica Li, a Vancouver-based dermatologist, says false claims — like sunscreen causing cancer — are rampant online. “All authorized sunscreens are safe when used as directed,” she emphasized. Last year, Health Canada issued a warning against homemade sunscreens and unscientific alternatives, calling them ineffective and unsafe.
Sunscreen Use Still Not the Norm
Even among those who use sunscreen, most apply far too little, according to the Canadian Cancer Society.
Here’s what’s recommended:
- 1 teaspoon for face and neck
- 2–3 tablespoons for the body (about a golf ball size)
- Reapply every 2 hours or after swimming/sweating
Experts also stress the importance of wearing sun-protective clothing, wide-brimmed hats, sunglasses, and seeking shade during peak UV hours (11 a.m. to 3 p.m.).
Cost Barriers Limit Access
Litvinov and Li both point out that sunscreen affordability is a hidden health equity issue. “Sunscreen is taxed in Canada and considered a luxury item by many,” Litvinov said.
When used in the recommended amounts, sunscreen becomes expensive — leading many lower-income families to skip it altogether.
Melanin Isn’t Immunity: Why Everyone Needs Protection
A longstanding myth suggests that people with darker skin don’t need sunscreen. But dermatologists warn that even richly pigmented skin can develop melanoma, particularly on less visible areas like the soles of the feet or under nails. “It’s not enough natural protection,” said Li. She advocates tailored education campaigns to address these misconceptions in diverse communities.
The Sunscreen Paradox: Wanting Tans, Ignoring Risks
Experts describe the “sunscreen paradox” — when individuals apply minimal sunscreen with the goal of still getting a tan. The result? Skin damage still occurs, and the cancer risk increases.
“Any tan is a sign of skin damage,” Litvinov emphasized.
Final Word: Skin Cancer Is Preventable — But You Need to Act
With melanoma rates up 17% in Canada in just one year, doctors are urging Canadians to take sun safety seriously. The solution isn’t just sunscreen — it’s education, access, and shifting attitudes. Prevention today can save lives tomorrow.
