Outdoor giant MEC is back under Canadian ownership, reigniting national pride and setting the stage for a new era in local retail.
MEC Comes Home: Outdoor Retailer Returns to Canadian Ownership
After nearly four years under U.S. control, Mountain Equipment Company (MEC) is once again proudly Canadian. In a landmark announcement on May 16, the iconic outdoor retailer confirmed its acquisition by a Canadian-led investor group, signaling a powerful homecoming for one of the country’s most beloved brands.
Led by Canadian Investors With Deep Retail Roots
At the helm of this acquisition is Tim Gu, Chairman of Unisync Corp and an investor in notable Canadian brands such as Tilley and Roots. Gu emphasized the cultural significance of MEC, calling it a symbol of “adventure, resilience, and community.”
“As a lifelong believer in Canadian manufacturing and innovation, we will ensure that MEC remains an essential part of Canada’s outdoor culture for generations to come,” Gu said in a press release.
Joining Gu in the ownership group are MEC CEO Peter Hlynsky and Chief Merchandising Officer Chris Speyer—both long-standing members of the MEC community. Their involvement makes the transaction a partial management buyout, strengthening the brand’s alignment with its original values.
Reclaiming a Legacy Built on the Canadian Wilderness
Founded in Vancouver in 1971, MEC quickly became synonymous with outdoor exploration across the country. Known for its high-quality gear for hiking, climbing, paddling, and camping, the retailer grew into a nationwide chain and cultural fixture.
MEC currently operates 29 stores across Canada, including five in British Columbia: Victoria, Langley, Kelowna, North Vancouver, and Vancouver. Though local management at the Victoria store declined to comment, the broader sentiment across the brand is one of renewed purpose.
From Co-op to Private Ownership—And Back to Canadian Control
MEC’s return to domestic hands follows a turbulent chapter. In 2020, the organization was acquired by U.S.-based Kingswood Capital Management and transitioned from a member-owned co-op to a private retailer. The change sparked concern among loyal customers and outdoor enthusiasts who felt MEC’s identity was rooted in Canadian values.
With the new ownership, CEO Peter Hlynsky expressed optimism: “Today marks the beginning of MEC’s next chapter, grounded in the values that built MEC from the start. MEC being back in Canadian hands means we are more committed than ever to equipping Canadians for all trails ahead.”
A Wider Movement in Canadian Retail Repatriation
MEC’s acquisition is part of a growing trend of Canadian companies reclaiming legacy brands. Just one day earlier, Canadian Tire announced its purchase of the Hudson’s Bay Company brand, reinforcing a shift toward national consolidation in the retail landscape.
As iconic names return to Canadian stewardship, the focus sharpens on preserving identity, community values, and long-term sustainability in a globally competitive market.
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