After stepping down as SRTX CEO, Katherine Homuth launches Oomira, an AI-driven organizational memory tool for startups and enterprises.
Katherine Homuth Launches Oomira to Tackle ‘Corporate Amnesia’
Following her exit from textile-tech company SRTX, Canadian entrepreneur Katherine Homuth is launching her next bold venture—Oomira, a startup designed to help organizations retain and retrieve institutional memory using AI.
Described as a “queryable archive” of company decisions, Oomira is Homuth’s answer to a recurring problem in startups: forgotten lessons, repeated mistakes, and lost context.
“We’re running companies with amnesia,” she wrote in her Substack announcement, outlining how Oomira will track key business decisions, outcomes, and actors over time to prevent strategic blind spots.
From Textiles to Tech: A Shift Rooted in Experience
Homuth’s new venture coincides with a major transition at SRTX, the Muskoka-based firm she founded in 2017. Known for producing Sheertex—the world’s first rip-resistant tights—SRTX recently closed over half of a $40-million USD funding round, appointed CFO Timothy Leyne as interim CEO, and weathered trade-related layoffs that affected 40% of its workforce.
Homuth stepped down from her CEO role in March as part of the company’s fundraising strategy.
How Oomira Works: A Phased Vision for AI-Powered Insight
Still in its early stages, Oomira will roll out in four development phases:
- Archival Services for a small group of companies (Summer 2025)
- A beta platform that lets users interact with decision-based data (Fall 2025)
- A developer platform for custom integrations
- A predictive simulator that models business outcomes based on historical patterns
The product is being built entirely with generative AI, from design to development, to help clients surface past strategies and avoid redundant efforts.
Startup Clients and Pricing Strategy
Oomira is initially targeting startups, VCs, and manufacturers. The first version will be offered as a $50,000 USD package, with payment split before and after delivery. Homuth aims to transition to a subscription-based model over time, focusing on lean execution and customer revenue rather than early fundraising.
Currently, Oomira is powered by Homuth and a small team of specialized contractors.
Post-SRTX Reflections and a New Playbook for Founders
The launch marks Homuth’s return to the startup spotlight after months of silence on social media. In a LinkedIn post, she reflected on her departure from SRTX, hinting at challenges tied to public transparency and leadership scrutiny.
“Turns out being open about not having it all figured out, isn’t always welcomed,” she wrote. “A few months later, I’m no longer part of the Sheertex story.”
One condition of SRTX’s latest funding deal reportedly includes a communications and social media policy—applying to both Homuth and future executives.
In tandem with Oomira, Homuth is also working on a “Founder Constitution”, a toolkit of resources and templates designed to help startup leaders avoid the pitfalls she’s encountered.
A Serial Entrepreneur With a Track Record
Homuth previously led ShopLocket, acquired by PCH in 2014, and founded Female Funders, later acquired by Highline BETA. At its peak in 2022, SRTX was valued at $350 million USD, with over $270 million raised in debt and equity.
Now, with Oomira, Homuth appears ready to help other founders learn from their own histories—before they forget them.
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