Ikea Embraces Canada’s Evolving Food Trends
Ikea’s menu expansion signals a fresh response to Canada’s changing appetite. With rising beef prices and growing demand for plant-based options, the brand is leaning into variety and affordability. The iconic Swedish meatballs now share the spotlight with inventive dishes such as falafel balls, plant ball nachos, chicken ball tikka masala, and even cod balls.
From Meatball Tradition to Modern Choices
Food has been part of the Ikea experience since the 1960s, when Swedish chef Severin Sjostedt developed the original meatball recipe. According to Sjostedt, he tested more than 100 recipes before landing on the winning dish that remains a family favorite in his home. While the classic meatballs are still a staple, the company now sees opportunity in diversifying its menu to attract customers facing higher grocery and restaurant bills.
Rising Food Prices Reshape Dining Habits
Beef prices in Canada surged throughout 2025, forcing many households to reconsider their choices. Reports revealed striploin and top sirloin jumped by more than 30 percent, while ribs rose almost 12 percent. Overall, beef prices climbed nearly 13 percent year over year. Other proteins, including pork ribs and chicken, also saw noticeable hikes. Even plant-based burgers did not escape the inflation trend.
Fast Food Faces Customer Pushback
Chains like McDonald’s attempted to soften the blow by introducing the McValue menu, while others rolled out discounts. Still, many Canadians expressed frustration. In Toronto’s Scarborough neighborhood, fast food customers told reporters that a combo meal once priced at $7 now costs closer to $16. Rising discontent shows how consumers are feeling squeezed at every level of the market.
Ikea Uses Food to Drive Shoppers In
Experts argue Ikea’s food promotions are designed to do more than fill stomachs. Dalhousie University’s Sylvain Charlebois explained that meals act as a draw, encouraging customers to visit more often and make extra purchases. By offering both traditional comfort foods and creative alternatives, Ikea positions itself as both budget-friendly and adaptable to modern lifestyles.
Industry Joins the Shift Toward Alternatives
Ikea is not alone in diversifying menus. McDonald’s introduced its McVeggie sandwich nationwide after customer demand for healthier choices. A&W launched its Beyond Meat lineup as early as 2018, making plant-based options a mainstream part of Canadian fast food culture. Together, these changes highlight how restaurants are adjusting to evolving tastes while navigating economic pressure.
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